As an old world public relations manager transitioning to the new world of content marketing, I’m fascinated by the evolution of this (relatively) new form of marketing. From old school press releases, print collaterals and on-location special events to today’s…
A few weeks ago I had a text exchange with a friend of mine who owns a small business. I attempted to explain content marketing to him in a nutshell ... through a text! I could see that it was…
My name is Jeff Slaughter and I’m a writah. Before you question my spelling on that word, let me tell you the story behind it. Years ago I got a job at a physical rehabilitation hospital in Jackson, Mississippi as…